October 26, 2020

ASOS launches new-to-market womenswear label ‘As You’ – available now

After some new items for your wardrobe? Maybe you’ve had a clear-out and fancy treating yourself to some new bits this payday? Well look no further than ASOS as the leading online fashion retailer  has launched a new-to-market womenswear label, ‘As You’. This new brand comes as part of the ASOS exclusive portfolio which includes Collusion and Reclaimed Vintage.

As You launches today, 26th October, to the website as a stand-alone brand with the backing of ASOS. The collection has been designed with Gen Me in mind.

The initial line-up of over 100 pieces, and prices starting from just £8, the range comprises of everything the customer needs to stand out every day, night, and every moment in-between. Slinky mesh separates and dare-to-bare bodycons are guaranteed to steal the spotlight with tonal mix-and-match sweats are a must for any laid-back glam uniform.

As You has been brought to life by a team of young creatives who live and breathe the life of the glam customer. This collection is perfect for the fashion-obsessed – where style is concerned, they write their own rules. They own it. They are it.

Nikki Tattersall, Womenswear Buying Director at ASOS, says: “We are excited to launch this new brand that responds to our younger customers and gives them a new way of showing their confident style. Our focus has been to create a versatile collection that younger customers and gives them a new way of showing their con dent style. Our focus has been to create a versatile collection that encapsulates both on and off duty glam, reflecting the reality of how our customers are living their lives right now.”

No matter who you are, where you’re from, and what you’re up to, As You empowers you to be the person you want to be.

Below, we’ve picked out some of our favourite pieces from the collection that we can’t wait to add to our basket.

Top As You from ASOS pieces:

ASYOU super high waisted trousers in black – £25


We can’t get enough of these super-high rise trousers. With an elasticated waist and a skinny fit around the leg, they’re flared at the knee down. Pair with a cropped top, shirt or basic tee.

ASYOU mesh high neck body in multi – £15


This top features an all-over logo print and high neck. The long sleeves will keep you warm or perfect for layering. This is a thong style body with a figure-hugging cut – perfect for tucking in items without it falling out.

ASYOU sweatshirt in rose – £18


Looking for your new working from home sweatshirt? You’ve found it. This comfy yet cool crew neck sweatshirt has drop shoulders and is an oversized fit.

ASYOU long sleeve t-shirt dress in khaki – £12


How gorgeous is this khaki dress? We adore the long sleeves and bodycon fit. It’s ideal for dressing up or down – add boots or trainers. Keep the chill at bay by adding a leather jacket over the top, bomber jacket or even a denim one.

ASYOU satin midi skirt with side split in ecru – £18


Perfect for day to night or just date night. This cute skirt is high rise with a zip-side fastening. That thigh-high split is simply stunning.

ASYOU cut out top in dusky pink – £15


Need a new ‘nice top’ to go with your favourite jeans? Well this could be it. Featuring a high neck design and long sleeves, the cut-out front adds a little sex appeal without too much on show. It’s cropped in length and a slim fit – perfect to pair with jeans and trainers for a casual look.

ASYOU satin mini dress with long sleeve – £22


Have you been on the hunt for your next LBD, ready for party season? Well this As You dress from ASOS ticks a lot of boxes for us. Crew neck. Long sleeves. Button-keyhole back. And a slim fit. Just add those heels to finish the look this New Year.

You can shop the full range, here.

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