Snapping himself in the mirror and wearing nothing but a low-riding towel, Max showed the world his enviable ripped abs, muscular chest and arm ink.
The star, who’s paired with Aussie pro Dianne Buswell on the show, rocked some rugged stubble and cast a moody glance at the camera.
He held up two fingers to the camera, signalling the second week of rehearsals after Saturday’s first live show.
In another he threw up a peace sign and stuck his tongue out as he showed off his fun side.
Max wrote: “Ready for week 2 of rehearsals. However, this tan ain’t ready to wash off yet! Any tips?”
And fans couldn’t stop looking, many of them taking to the comments with gushing remarks.
“Handsome what a body,” one fawned, “good luck u was amazing on sat.”
“Total babe!!” another wrote.
A third chimed in: “Omg hot hot hot hot good luck for Saturday xxxx.”
A fourth just shared a string of heart emojis, while a fifth branded The Wanted star “gorgeous.”
And his Strictly co-star and GMB host Ranvir Singh offered: “Max I’m only looking closely because you’re asking for help.. and I like being helpful.”
As if his abs weren’t enough to make fans swoon, it’s emerged that Max is a real gent behind the Strictly scenes as well.
Fellow contestant and Radio 1 DJ Clara Amfo told on her show that the hunk made a very sweet gesture to his female co-stars after last week’s show.
“A really lovely thing happened this week. I wanna big up lovely Max George,” she told.
“He was so sweet… he went and got a bouquet of flowers for every single girl in the competition. Which I think is just really lovely.”
She went on: “We all came back to our dressing rooms to find big, beautiful bouquets from Max. Which for me gets 10s across the board.”
Max and Dianne trailed just behind Clara and her pro partner Aljaz on Saturday’s leaderboard, earning 17 and 18 points respectively.
Topping the chart was singer HRVY and Janette Manrara, followed closely by Maisie Smith and Gorka Marquez.
Former Home Secretary Jacqui Smith and Anton du Beke sit at the bottom, just one point below Jamie Laing and Karen Hauer.
*Strictly Come Dancing returns on Saturday at 7:10pm on BBC One.